Are You Overlooking Opportunities for Color?

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1]But color isn’t just for images. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look. Here are five places to get started.

1. Eye-popping envelopes.Unless you are sending a postcard, the outside of the envelope is the first thing people see. If your envelope is a bright, vibrant color in a sea of white envelopes, it will be the first one people reach for.

2. Make the offer stand out.Place text in brightly colored call-out boxes or use colored or highlighted text inside the body copy. Use color to say what it does best, “Look at me!”

3. Highlight the call to action.Place your call to action (CTA) in a strategic location and use color to draw your reader’s eye. Place the CTA in a starburst or use an oversized font in a bright “can’t miss me” color.

4. Add a teaser.By using teaser copy on the outside of the envelope, your message gets seen before readers even open the flap. Think “10 days to save!” or “Save 25% today!” You can add teasers to the white space around the body copy of the inside letter, too.

5. Add a Postscript.Studies show that the postscript of a letter is what most people read first. Seize the opportunity by using colored text to reinforce the key elements of your message. Be sure to include the offer and the CTA. People often read postscripts when they don’t read anything else, so grab even more attention by making it in color.

Vibrant color is a powerful tool. Are you leaving opportunities on the table?

[1]https://www.crmxchange.com/Press_Releases/Go_Inspire_Group_study_reveals_improved_net_revenue_from_variable_printing_of_targeted_direct_mail.aspx

4 comments (Add your own)

1. wrote:
Heya i'm for the first time here. I came across this board and I
in finding It truly helpful & it helped me out a lot. I am hoping to provide something back and aid others such as you aided me.

05/30/2019 @ 4:38 AM

2. wrote:
I like what you guys are up too. This type of clever work and
reporting! Keep up the terrific works guys I've included you
guys to blogroll.

06/04/2019 @ 9:53 AM

3. wrote:
I'm not sure exactly why but this weblog is loading incredibly slow for me.
Is anyone else having this problem or is it a issue on my end?
I'll check back later and see if the problem still exists.

06/05/2019 @ 6:18 PM

4. wrote:
Thank you for another great article. The place
else may anybody get that type of info in such a
perfect approach of writing? I have a presentation subsequent week, and I'm at the look for such info.

06/14/2019 @ 3:47 AM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.